A complete system for DJs who want more than gigs. From your first strategy session to a full business transformation, Jeff and Mike at 2 DJs 1 Mic built this framework from real-world experience, not theory.
Our Framework
Four pillars that turn a DJ side hustle into a sustainable business. Every service we offer maps back to one of these pillars.
Know where you stand and where you want to go. Audit your business, set goals, build a 90-day action plan.
Look as good on paper as you sound on the decks. EPK, bio, social presence, visual identity, professional headshots.
Expand beyond music into higher-value services. AV production, event production, pricing strategy, packaging.
Build systems that grow without you grinding harder. Podcasting, content strategy, networking, recurring revenue.
Your Coaches
Two working DJs who built a media brand, a consulting practice, and an industry presence from scratch. Everything we teach comes from doing it ourselves first.
DJ, AV Professional, Business Strategist
Jeff has been DJing professionally for over 15 years and expanded into AV and event production early in his career. He recently presented his Beyond the Booth business expansion framework to Goldman Sachs regional leadership as part of a competitive business development program. Jeff specializes in helping DJs think bigger, price smarter, and add revenue streams beyond music.
DJ, Content Producer, Tech Specialist
Mike handles the production and technology side of 2 DJs 1 Mic. He built the podcast from a concept into a recognized platform in the DJ industry, manages all content production, video editing, website development, and digital strategy. Mike specializes in helping DJs build their brand presence online and create content that attracts clients.
Programs
Five tiers from a single strategy session to a full business transformation. Start where you are and move up when you are ready.
$150 - $300
Pillar 1: Clarity
A focused one on one conversation about where your DJ business stands and what is holding you back. Walk away with a clear action plan.
$250 - $500
Pillar 4: Scale
Start your own podcast and build a content platform. We built 2 DJs 1 Mic from scratch into an industry staple. This is the playbook.
$500 - $1,500
Pillar 2: Brand
A complete brand overhaul so you look professional everywhere clients find you. Now includes website building and professional photography add-ons.
$1,500 - $2,500
Pillar 3: Revenue
Jeff's AV and event production expansion framework, delivered as a structured 6-week coaching program. Presented to Goldman Sachs regional leadership.
$3,500 - $5,000
All 4 Pillars
The full transformation. 12 weeks with Jeff and Mike covering every pillar of the Booth to Business Framework. You come in as a DJ and leave as a business owner.
Add-Ons
+$250
Studio-quality headshots for your EPK, website, and social media. Shot at DJX, MEX/PBX, Midwest DJs Live, Pittsburgh DJ Summit, or NAMM by our partnered photographer.
+$250
Professional photos captured during your set at any event where 2 DJs 1 Mic has a presence. Action shots that show you in your element.
+$750
A clean, professional single-page website with your EPK, bio, booking form, photo gallery, and testimonials. Built with industry knowledge, not a template. Includes hosting setup and training so you can manage it yourself.
+$2,000
A fully custom multi-page website with unique design, dedicated pages for services, blog integration, SEO optimization, and social media links. Includes hosting setup, training, and 30 days of post-launch support.
Event Experiences
We are on the road at DJX, MEX/PBX, Midwest DJs Live, Pittsburgh DJ Summit, and NAMM. These packages are available at every show where 2 DJs 1 Mic has a presence.
$750 - $1,500
The complete on-site package for DJs attending any event where we have a lounge or booth. Get face-to-face access to Jeff and Mike, professional content, and industry introductions all in one package.
$49/month
A live monthly video call with Jeff and Mike open to all members. Bring your questions, get hot-seat coaching, and learn from other DJs building their businesses. Every session is recorded for members who cannot attend live.
What DJs Are Saying
“The clarity session alone changed how I price my services. I was leaving thousands on the table and did not even know it. Jeff broke it down in 60 minutes and I raised my rates the next week.”
Marcus T.
Wedding and Corporate DJ, Atlanta
DJ Clarity Session“I came in thinking I just needed a new logo. Jeff and Mike showed me my entire brand was holding me back. The EPK they built got me booked for two corporate events within a month of delivery.”
Rachel S.
Mobile DJ and Event Producer, Chicago
DJ Brand Package“The Beyond the Booth program paid for itself before I even finished it. By week 3, I had my first AV production client. Jeff's framework gave me the confidence to pitch services I had been afraid to offer.”
David L.
DJ and AV Producer, Dallas
Beyond the Booth ProgramOutcomes
Every tier delivers tangible outcomes. Here is what DJs take away from each level of the Booth to Business Framework.
Compare
| Feature | Clarity $150+ | Podcast $250+ | Brand $500+ | Booth $1,500+ | Intensive $3,500+ |
|---|---|---|---|---|---|
| 1-on-1 coaching calls | 1 | - | - | 6 | 12 |
| Business audit and action plan | ✓ | - | - | ✓ | ✓ |
| EPK and professional bio | - | - | ✓ | - | ✓ |
| Social media audit | - | - | ✓ | - | ✓ |
| Brand identity guide | - | - | ✓ | - | ✓ |
| Podcast setup and strategy | - | ✓ | - | - | ✓ |
| AV expansion blueprint | - | - | - | ✓ | ✓ |
| Equipment ROI guidance | - | - | - | ✓ | ✓ |
| Client pitch templates | - | - | - | ✓ | ✓ |
| Professional headshots | - | - | Add-on | - | ✓ |
| Podcast/on-camera feature | - | - | - | - | ✓ |
| Lifetime group coaching | - | - | - | - | ✓ |
| VIP event access | - | - | - | - | ✓ |
Free Resources
Not ready for a paid program? Start with our free content and connect with us at events.
200+ podcast episodes covering DJ business strategy, branding, tech tools, wellness, financial moves, and real-world industry conversations with leaders in the space.
Connect with us at the biggest events in the DJ industry. We are on the road at DJX, MEX/PBX, Midwest DJs Live, Pittsburgh DJ Summit, NAMM, and more throughout the year.
Visit the 2 DJs 1 Mic lounge at any event and get a free 15-minute strategy conversation with Jeff or Mike. No pitch, no pressure. If you want to go deeper after, the paid sessions are there.
Get the DJ Business Checklist (free) and occasional tips from Jeff and Mike. No spam. Unsubscribe anytime.
Video Ad Production
Professional 15-second and 30-second video ads for social media, YouTube pre-roll, website banners, and event screens. Send us your footage or let us produce it from scratch.
15-Second Spot
$350
per finished ad
30-Second Spot
$600
per finished ad
Ad Bundle
$800
15-sec + 30-sec together
Already have a finished 15 or 30-second video ad? Send it to us and we will run it on our platforms: podcast pre-roll, social channels, event screens, and Twitch broadcasts.
$150 / placement
Includes distribution across 2 DJs 1 Mic channels for agreed campaign period
Process
Whether it is a clarity session, the full intensive, or a video ad, here is how we work together.
Contact us through the site, DM on social, or walk up at any event. Tell us where you are and where you want to go.
Quick call to understand your goals and recommend the right tier. No upselling. We will tell you honestly which level fits.
Professional work on time and on brand. Built by two people who have done everything we are teaching you to do.
Better brand, bigger gigs, more revenue streams, a real business. That is the whole point of the Booth to Business Framework.
Questions
Start with a free strategy teaser at our next event or book a clarity session today.